Esserbella

The digital architecture behind Beauty Retail excellence.

0

Active and expanding stores

0

Professionals managed in real time

0 %

Native integration with Fidaty Card

Customer

Esselunga Group Perfume Stores

Esserbella, chain of Perfumeries del Esselunga Group, is present in the stores of the leader of Italian GDO.​

Besides the Sale of premium products, offer Professional beauty treatments, positioning itself as a reference for Wellbeing e Cura Personae across the entire national network.

Challenge

Industrial Scale Scheduling Complexity

Esselunga He was looking for the definitive solution to organise Beauty professionals appointment, with complexity pushing towards development in-house platform.​

Challenges included heterogeneity of services (dozens of treatments with variable price lists per shop); Staff management coordinate beyond 200 employees with shifts, skills, availability); Maximising the agenda (eliminate gaps and dead time in cabins); and ecosystem integration With Central CRM e Fidaty Card.

Solution

dBooking API-Driven for Esserbella Network

Adoption of dBooking as the technological engine for the entire network, preferred for Full functionality and architecture API-first scalable.​

Include API-driven approach for a custom interface consistent with the brand on the official website; dynamic multistore management (price lists, services, sales point professionals with precise reporting); and Fidaty integration live with CRM Esselunga for bookings with Fidaty Card.

Result

Efficiency and Growth Without Borders

Love at first sightfunctional richness has avoided years of in-house development, reducing Time to market drastically.​

Revenue optimisation with impeccable appointment books and maximised occupancy Beauty salons; guaranteed scalability for over 20 shops e 200 employees, and ready for expansion; 360° satisfaction (accurate data for the company, ease for the staff, simplicity for the customers).

Caption
to be beautiful
More real growth stories

Brand leaders choose Domnia to transform customer experience and generate measurable value.

Douglas

Douglas

Douglas retail beauty has optimised its Beauty Lounges with Domnia dBooking, the only software to survive the SAP re-platforming post-Limoni La Gardenia acquisition. Integrated via API in 4 countries (Italy, Spain, Croatia, Slovenia), it ensures scheduling management for beauticians and treatment rooms with zero disruptions.
Read the case study
Why choose Domnia

From native integration to unlimited scalability.

1. Experience, not just a ticket

Domnia manages the entire customer journey: from ticket purchase to on-site services, from physical flows to post-event analytics. We don't sell software, we enable memorable experiences.

2. We scale with you

From local micro-activity to major international events: the same enterprise technology base, configured to your specific needs. Grow without changing platforms.

3. Proven reliability

150+ active clients, 50M+ transactions managed, multi-year partnerships with leading brands. Continuity is in our DNA.

4. Continuous innovation

More than 60 releases per year with new features. The platform is constantly evolving, integrates emerging technologies, is never legacy. Invest in the future, not the past.

5. Governance and control

The data is yours, forever. You control the entire ecosystem from above, you can grant autonomy to partners/exhibitors/venues without losing strategic visibility.

6. Quick Implementation

Agile configuration, not custom development from scratch. Operational in weeks, not months, thanks to pre-built modules and consolidated best practices.

Ready to transform your customer experience?

Discover how Domnia can be configured to your specific needs.