Discover the Domnia ecosystem
Foundations, Museums & Culture
Manage omnichannel ticketing, bookings, guided tours, and ancillary services without compromising on the cultural mission. A platform built for museums, run by museums, serving visitors.
Measurable growth. Simplified operations.
Concrete impact on our clients' performance, revenue, and operational management.
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Active Cultural Institutions between Small and Large Museums.
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Visitors Managed in the last 2 years across Museums, Galleries, Archaeological Sites, and Theatres.
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Digital Tickets vs. Paper Tickets and Growing Digital Adoption.
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Revenue from Ancillary Services for Institution in the last 18 months.
Governance for Foundations, Museums and Culture
How Domnia transforms access to culture into revenue opportunities.
Native Integrations with the Global Retail Ecosystem
The platform connects natively with key retail players. No silos, true omnichannel.
Stories of Cultural Institutions that Transformed Access and Revenue with Domnia
From historical museums to contemporary institutions, from archaeological sites to theatres: discover how organisations have digitised access without compromising their cultural mission.
Milan Civic Museums
Domnia digitises Milan's entire museum network in 19 days: online and on-site ticketing, 10 physical checkouts and access control for over 350,000 entries without...
Opera Romana Pellegrinaggi
ORP unifies access to over 40 sites in the Vatican and Rome with Domnia through a single card. Mobile validation on board Open Buses, multilingual e-commerce for...
Why Leading Cultural Institutions Choose Domnia
It's not just ticketing. It's a partner in preserving, expanding, and supporting your institution's cultural mission.
Digitalisation Without Cultural Compromise.
Technology that serves culture, not controls it.
The domain digitises access, not the experience: you maintain control over quality, narrative and limitations (e.g. max 100 visitors/hour), while the platform automatically orchestrates ticketing, bookings and flows, ensuring efficiency without impacting the cultural mission and quality of the visit.
The domain digitises access, not the experience: you maintain control over quality, narrative and limitations (e.g. max 100 visitors/hour), while the platform automatically orchestrates ticketing, bookings and flows, ensuring efficiency without impacting the cultural mission and quality of the visit.
2. Integrated Regulatory Compliance
SIAE, WCAG, GDPR, Accessibility, compliant by default.
Domnia is born for the cultural world with SIAE, WCAG, GDPR, and PA requirements integrated by design, so the institution does not have to worry about technical compliance and can dedicate itself entirely to its mission.
Domnia is born for the cultural world with SIAE, WCAG, GDPR, and PA requirements integrated by design, so the institution does not have to worry about technical compliance and can dedicate itself entirely to its mission.
3. Uncompromising Ancillary Revenue
Monetise cultural experiences without becoming a gift shop.
The Domain enables mission-aligned monetisation: curated guided tours, specialist workshops, themed dinners, and selected merchandise generate sustainable revenue, growing income without distorting the museum's cultural identity.
The Domain enables mission-aligned monetisation: curated guided tours, specialist workshops, themed dinners, and selected merchandise generate sustainable revenue, growing income without distorting the museum's cultural identity.
4. Unified Audience Intelligence
Know your audience: Returning visitors, Preferences, Engagement.
Domnia securely collects visitor behaviour data – who they are, how often they return, what they prefer, and how they spend – and transforms it into actionable insights for planning exhibitions, audience engagement campaigns, and donor development based on high-propensity segments.
Domnia securely collects visitor behaviour data – who they are, how often they return, what they prefer, and how they spend – and transforms it into actionable insights for planning exhibitions, audience engagement campaigns, and donor development based on high-propensity segments.
5. Scalability from Small Museum to National Network
Manage 1 museum or a network of 50. Same simplicity, same Mission.
The scale is frictionless: it works the same for a small municipal museum or for a national network with millions of visitors, maintaining simple governance and invisible technology, so you can grow without IT complexity and stay focused on exhibitions, collections, and audiences.
The scale is frictionless: it works the same for a small municipal museum or for a national network with millions of visitors, maintaining simple governance and invisible technology, so you can grow without IT complexity and stay focused on exhibitions, collections, and audiences.
Domande Frequenti
How can I increase average revenue per visitor beyond just selling tickets?
Thanks to our Smart Bundling module, you can sell integrated packages (e.g. Entry + Audioguide + Parking) in a single flow. The system automatically crosses the availability of the various services, allowing you to make contextual upselling and increase the average receipt without complicating the purchasing experience.
Is it possible to protect margins by preventing OTAs from absorbing all the best-performing tickets?
Yes. With our Channel Yield Management system, you can set up automatic allocation rules (Allotments). You can reserve an exclusive quota of tickets or the most in-demand time slots for your official website (where you have a 100%margin) and limit availability on intermediated channels (OTAs) that have high commissions.
Can I favour the sale of guided tours over just entrance tickets?
Absolutely. The platform allows you to segment capacities by Product. You can decide to "hide" a portion of the capacity for basic (less profitable) tickets and reserve it exclusively for those who purchase guided tours or premium experiences, thereby maximising your venue's yield.
Do you manage the physical and online ticket office in a synchronised manner?
Yes, we guarantee true omnichannel. You won't have two separate warehouses: the ticket office at the till, the website, resellers, and apps all draw from the same centralised, real-time inventory. This eliminates the risk of overbooking and gives you total control over instant sales.
What happens if the internet connection drops during access control?
Security is paramount. Our access control systems and scanning apps are designed to work even in offline or store-and-forward modes. Data is saved locally and synchronised as soon as the connection becomes available again, ensuring continuous flows without any blockages at the turnstiles.
Do your systems integrate with the turnstiles we've already installed?
Yes, we are Hardware Agnostic. We integrate with most existing physical barrier systems (e.g. Skidata, Axess) via standard protocols. If you don't have turnstiles, we provide professional apps for validation via smartphone or Android handheld devices, reducing infrastructure costs.
How do you handle mixed payments (e.g., Museum + External Guide + Bookshop)?
We use Native Split Payment technology. When a visitor purchases a mixed basket, the system automatically splits the proceeds at the source, sending the due share directly to each supplier's bank account (Museum, Guide Cooperative, Car Park Operator). This automates reconciliation and simplifies accounting.
Is the system compliant with Italian tax regulations (SIAE)?
Yes, our platform is an automated ticketing system approved by the Revenue Agency. We natively manage the issuance of fiscal documents, the production of C1/C2 forms, and the electronic submission of summaries, relieving the administration of manual bureaucratic burdens.
Can I find out the origin or habits of my visitors?
We don't just count entries. Our Business Intelligence dashboard allows you to analyse data in depth: geographical origin, purchase channel, conversion rate, and best-selling related products. This data is exclusively yours (not aggregated) for your marketing campaigns.
How do you reduce the problem of incorrect emails and lost tickets?
We have integrated a Preventive Email Validation system into the checkout. The algorithm checks the syntax of the address in real-time, correcting common errors such as "gmaill.com" before completing the order. This drastically reduces "missed tickets" and the workload on your customer service.