Douglas

From legacy system to international standard

0

Countries

0 %

Business continuity

100

Disruptions during migration

Customer

German Colossus of Beauty – Former Lemons & Gardenia

Douglas, German colossus of Retail beauty, acquired the Italian chains Lemons e The Gardenia, expanding into ItalySpainCroatia e Slovenia.

Manages Beauty Lounge (beauty salons) as a key asset, integrating global corporate standards such as SAP and German management systems for complex sales and services.

Challenge

Massive Re-platforming and Service Complexity

After the’acquisition of Lemons e The Gardenia, an operation has started re-platforming total: decommission all local systems to adopt the Standard corporate of the parent companySAP and German management consultants.

The critical challenge involved the management of Beauty Loungethe systems German retail excellent for the Product sales they weren't managing the service complexity (Beautician shiftsCabin occupancyspecialised machineryrisking the paralysis of a fundamental asset for the Italian market.

Solution

dBooking: Best-in-Class API Integration

After a Rigorous comparative technical assessmentBooking dominance has been selected as irreplaceable, survivor of the IT “purge” and integrated into the’Douglas digital ecosystem thanks to its Flexible architecture.

Advanced resource management (staff + cabin + technologies); Enterprise Integration via API With Till systems e Global CRMs; e international roll-out with localisation for regulations and languages, extending its use beyond Italy.

Result

European Scalability and Zero Downtime

dBooking is the’unique “survivor” Previous management software Lemons/The Gardenia maintained active post-acquisition.

The model validated in Italy was Successfully exported in SpainCroatia e Slovenia, creating one Unique operating standard Per Beauty Lounge at a European level, with no downtime during the migration of retail systems.

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Why choose Domnia

From native integration to unlimited scalability.

1. Experience, not just a ticket

Domnia manages the entire customer journey: from ticket purchase to on-site services, from physical flows to post-event analytics. We don't sell software, we enable memorable experiences.

2. We scale with you

From local micro-activity to major international events: the same enterprise technology base, configured to your specific needs. Grow without changing platforms.

3. Proven reliability

150+ active clients, 50M+ transactions managed, multi-year partnerships with leading brands. Continuity is in our DNA.

4. Continuous innovation

More than 60 releases per year with new features. The platform is constantly evolving, integrates emerging technologies, is never legacy. Invest in the future, not the past.

5. Governance and control

The data is yours, forever. You control the entire ecosystem from above, you can grant autonomy to partners/exhibitors/venues without losing strategic visibility.

6. Quick Implementation

Agile configuration, not custom development from scratch. Operational in weeks, not months, thanks to pre-built modules and consolidated best practices.

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