Milan Civic Museums

The digital transformation of Milanese culture in record time.

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Days to full go-live.

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Integrated physical checkout points.

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Initial income first 4 months.

Customer

Iconic Museum Network Milan

Milan Civic Museums, managed by Milan Municipality, represent one of the most prestigious cultural hubs in Italy.

The network includes emblematic sites such as Sforza CastleMuseum of the Twentieth Century e Natural History Museum.

This complex network serves hundreds of thousands of visitors, requiring seamless flows and a modern, multi-channel user experience.

Challenge

Urgent Digitisation in Metropolises

The challenge was to replace the entire Milanese museum management system in record time, maintaining continuity for one of Italy's most visited institutions.

They were supposed to complete the transition in 19 days left, coordinating physical and digital installations seamlessly.

It was necessary to guarantee Immediate scalability for massive volumes of visitors from day one, integrating hybrid infrastructure online and on-site.

Solution

Centralised DPass Platform

We have implemented dPass to manage in a unified way the Online ticketing e on-site of the entire museum network.

L'e-commerce su internet shop.museicivicimilanomydomnia.com has been customised for all sites, with 10 physical checkout points Turnkey (professional PCs and high-performance printers).

It access control It is based on handheld devices for rapid scans, supported by a dedicated network with access points and SIM cards for constant connectivity.

Result

Efficiency and Perfect Flows

In less than three weeks, we went from analysis to Full go-live, demonstrating unprecedented speed.

The system handled over 350,000 admissions in the first four months without operational problems, ensuring smooth visits.

The real-time synchronisation between online sales, tills and checkouts, it now offers the administration a Full vision of the flows in each museum.

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Why choose Domnia

From native integration to unlimited scalability.

1. Experience, not just a ticket

Domnia manages the entire customer journey: from ticket purchase to on-site services, from physical flows to post-event analytics. We don't sell software, we enable memorable experiences.

2. We scale with you

From local micro-activity to major international events: the same enterprise technology base, configured to your specific needs. Grow without changing platforms.

3. Proven reliability

150+ active clients, 50M+ transactions managed, multi-year partnerships with leading brands. Continuity is in our DNA.

4. Continuous innovation

More than 60 releases per year with new features. The platform is constantly evolving, integrates emerging technologies, is never legacy. Invest in the future, not the past.

5. Governance and control

The data is yours, forever. You control the entire ecosystem from above, you can grant autonomy to partners/exhibitors/venues without losing strategic visibility.

6. Quick Implementation

Agile configuration, not custom development from scratch. Operational in weeks, not months, thanks to pre-built modules and consolidated best practices.

Ready to transform your customer experience?

Discover how Domnia can be configured to your specific needs.