Terra Moretti
The perfect harmony between custom ERP and digital customer experience.
Guaranteed Pre-payment.
Synchronisation with custom ERP.
Tenure integrated in progressive roll-out.
The Excellence of Italian Wine Hospitality
Terra Moretti Wine is one of Italy's most prestigious wine groups, a mosaic of wineries spread across Franciacorta, Tuscany e Sardinia.
Iconic brands like Bellavista, Count Castaldi, Petra, Teruzzi e Sella & Mosca they don't just represent wine of the highest calibre: they embody an idea of sophisticated and refined hospitality which requires operational management commensurate with its positioning.
For Terra Moretti, every winery visit is integral to the brand's identity. Managing them precisely, smoothly, and professionally isn't an option, it's a necessity.
A powerful ERP, but a booking system that was holding back growth
The group managed bookings through a native booking module of your management software, but as the business grew, structural limitations had emerged that were difficult to ignore.
The first problem was the absence of Online advance paymentcustomers booked without paying any deposit, creating management uncertainty and a no-show rate that was difficult to control.
To this was added the internal system rigidity, unable to respond to the personalised needs of each individual estate in terms of visit organisation, offers and types of experience.
However, the most critical point was the’IntegrationTerra Moretti's ERP was highly customised, with unique and complex reporting logic. The widespread belief was that no external software could interface with it without compromising the group's accounting accuracy.
Integrated dBooking with Custom Ecosystem
After thorough analysis, book2day by Domnia it has been chosen to replace the internal module, with the aim of integrating it natively into the’Management ecosystem of the group.
The Domnia consulting team has developed a advanced and bidirectional connectivity: every booking and every payment are passed on in real time to the’ERP customisation at Terra Moretti, adhering to every single pre-existing reporting rule, without exception.
The introduction of secure online payment he eliminated the risk of no-shows and simplified the procedures for Check-in at the canteen, returning fluidity to the welcome of guests.
The project was implemented with a progressive roll-outwe started from one Pilot's canteen, then to methodically extend the solution to all group estates, ensuring a controlled and seamless transition without operational disruption.
Total Control, Scalability, and a Partnership That Evolves
Today Terra Moretti has a flexible tool that manages visits to the highest standards, while guaranteeing automatic administrative squaring in real time across the whole network.
The implemented model has allowed to standardise the Quality of service across all the group's wineries, optimising internal resources and making the entire operation more efficient.
The collaboration didn't stop at go-live: the Partnership with Domnia continues with the ongoing development of new features, to anticipate the needs of a market wine tourism constantly evolving.
Brand leaders choose Domnia to transform customer experience and generate measurable value.
