Masi Agricola
Wine Hospitality excellence meets digital automation.
Native Microsoft Dynamics CRM Integration.
Increase in bookings and total revenue.
Additional Administrative Staff.
World Leader Amarone – Prestige Estates
Masi Agricola is an iconic Italian wine producer, a benchmark for Amarone and ambassador Venetian excellence.
Project “Masi Wine Experience” aggregate prestige estatesSerego Alighieri Estates, Aperitivo canevel), offering Visit routes, tastings ed High-level events.
Traditional Multi-Site Booking Limits
Masi he already had Booking system, but my brand growth and structural complexity required technological leap.
Problems lack of integration With CRM Microsoft Dynamics (customer data, marketing); operational rigidity Per Luxury multi-site hospitality; Administrative load Excessive manual, limiting sales group labels.
dBooking Central Engine Hospitality
Implementation Domnia booking platform come Masi Hospitality Group Central Engine.
Key points: integrated ecosystem bidirectional synchronisation Microsoft Dynamics, real-time visitor profiling); multibrand flexibility (Cellar Peculiarity Management Masi, Serego Alighieri, Canevel); listening customisation (The Domnia consulting approach to adapt to specific workflows).
Scalable Growth Without Bureaucracy
With the promotion of experiences, Masi has registered a significant increase of visit e revenue, minimising bureaucracy.
The’automation of Bookings e payments has allowed to manage larger volumes without dedicated administrative staff. The Coordination among the estates is now impeccable, making the “Masi Wine Experience” Performant and worthy of the brand's prestige.
Brand leaders choose Domnia to transform customer experience and generate measurable value.
