Discover the Domnia ecosystem
Experiences & Tastings
Manage winery visits, tasting experiences, vineyard dinners, and food and wine tours with a unique booking, payment, and resource management system. More direct bookings, fewer no-shows, more value from every guest.
Measurable growth. Simplified operations.
Concrete impact on our clients' performance, revenue, and operational management.
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Services Bookable from Wineries and Farm Stays.
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Managed Guests each year throughout Visits, Tastings, Dinners and Experiences.
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Average Slot Fill Rate, even in low season.
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Average reduction in no-shows, thanks to automatic payments and reminders.
Experience & Tasting Reign
How Domnia transforms hospitality in the cellar and at the table into recurring revenue.
Native integrations with the systems that support your experiences
Domnia integrates with your winery's website, the hotel's booking engine, payment systems, and your existing communication tools, without disrupting your workflow.
Stories of cellars and establishments that have transformed tastings into a real business
From the small family business to the wine resort, from those who only do day tastings to those who sell complete weekends: here's how bookings, organisation and results are changing.
Terra Moretti
Terra Moretti is replacing its internal booking module with Domnia's dBooking, integrating a custom ERP in real-time. Pre-payment guaranteed and progressive roll-out across all estates…
Masi Agricola
Masi Wine Experience opts for Domnia's dBooking to integrate Microsoft Dynamics CRM, automate bookings and payments across three prestige estates. More visits, more revenue, zero…
Why do those offering experiences and tastings choose Domnia
It's not just an online calendar: it's an infrastructure that respects the experience and values every guest.
Experience first
First comes tasting quality, then technology
Domnia is born to manage capacities, timings and resources in order to preserve the quality of the experience – limited groups, appropriate timings, adequate staff – putting technology at the service of hospitality, not the other way around.
Real value
You can set “max 12 people per tasting” and Domnia will enforce it automatically, preventing overloaded slots and maintaining the quality of the experience.
Domnia is born to manage capacities, timings and resources in order to preserve the quality of the experience – limited groups, appropriate timings, adequate staff – putting technology at the service of hospitality, not the other way around.
Real value
You can set “max 12 people per tasting” and Domnia will enforce it automatically, preventing overloaded slots and maintaining the quality of the experience.
2. Designed for those who are not "digital natives"
Simple tools for teams doing hospitality, not IT
The interface is designed for those who move between the vineyard, cellar, kitchen, or dining room: in a few seconds, you can see who's arriving, how many there are, and what experience they're here for, without getting lost in complex systems.
Real value
A sommelier or a chef can manage the calendar independently, without IT training, because Domnia is intuitive and built around the way you work.
The interface is designed for those who move between the vineyard, cellar, kitchen, or dining room: in a few seconds, you can see who's arriving, how many there are, and what experience they're here for, without getting lost in complex systems.
Real value
A sommelier or a chef can manage the calendar independently, without IT training, because Domnia is intuitive and built around the way you work.
3. Guest as a relationship, not just a transaction
Every booking is the start of a story, not the end
Domnia collects key data on provenance, frequency, preferences, and average spend, so you can transform a casual guest into a member of your wine/food club, a regular customer, or a true ambassador for the region.
Real value
Do you know which regions generate more bookings, who returns, who prefers certain tastings: with Domnia, this data is always at hand to make smarter decisions.
Domnia collects key data on provenance, frequency, preferences, and average spend, so you can transform a casual guest into a member of your wine/food club, a regular customer, or a true ambassador for the region.
Real value
Do you know which regions generate more bookings, who returns, who prefers certain tastings: with Domnia, this data is always at hand to make smarter decisions.
4. From the single winery to the territorial network
A winery, ten farm stays, or an entire destination: the same platform.
Domain scales from a single reality to a network of territorial operators (wine routes, consortia, DMOs), offering a central view of aggregated results while leaving full autonomy to each entity.
Real value
If you are a consortium, you have a view of overall performance; if you are a single winery in the network, you keep your data private but share the catalogue: maximum flexibility for everyone.
Domain scales from a single reality to a network of territorial operators (wine routes, consortia, DMOs), offering a central view of aggregated results while leaving full autonomy to each entity.
Real value
If you are a consortium, you have a view of overall performance; if you are a single winery in the network, you keep your data private but share the catalogue: maximum flexibility for everyone.
Domande Frequenti
Can we manage different slots for different types of tastings (e.g. Basic Tour vs. Reserve Vertical)?
Absolutely yes. dBooking allows for granular configuration: you can define capacities, durations, and specific times for each experience. For example, the "Basic Tour" can accommodate 20 people every hour, while the "Premium Tasting" can be limited to 6 people and only on Friday evenings. The system automatically manages availability, preventing overbooking.
How do we manage foreign language tours for international tourists?
The system supports native multilingual management. You can configure specific slots dedicated to a language (e.g. "English tour at 11:00 am") or create duplicate experiences. The user filters by their preferred language during booking, allowing you to assign the correct guide to each group without causing confusion.
What happens if it rains and the tasting is planned in the vineyard?
dBooking helps you manage unforeseen events with a single click. You can block the affected slots and use the integrated messaging system (SMS/Email) to mass communicate to those booked about the relocation to an internal room or the issuing of a voucher for a future date, drastically reducing time spent on the phone.
Is a dedicated person needed in the office to manage bookings?
No, the aim is to free up your staff. The Hospitality Manager can check the appointment schedule directly from a tablet or smartphone while in the cellar or at reception. Bookings are processed automatically 24/7, confirmations are sent out on their own, and payments are already recorded: secretarial work is almost eliminated.
How can we reduce "no-shows" (missed appointments)?
Our data confirm a reduction in no-shows of up to 90%. dBooking combines two powerful tools: an upfront payment (or a request for a credit card as guarantee) at the time of booking and the automatic sending of reminders via SMS/Email the day before the visit, which makes the customer more accountable.
Can we sell extra wine or charcuterie boards during online booking?
Yes, it's one of the most popular upselling features. While the customer is booking their visit, you can suggest adding extra products: a charcuterie board, a bottle to collect at the end of the tour, or having a Wine Box delivered to their home. This increases the average transaction value before the guest even arrives at the establishment.
How do we manage large groups, tour operators, or agencies?
You can manage differentiated channels. For private groups or partner agencies, you can create "hidden" slots or dedicated promotional codes. Alternatively, you can set the public booking engine to require manual confirmation for groups exceeding a certain number of people (e.g. >10 pax).
Do we need to redo the winery's website to use dBooking?
No, dBooking is "Plug & Play". It integrates into your current site (WordPress, Joomla or custom) via a widget or a simple "Book an Appointment" button. The booking interface opens, keeping the visitor in your graphical environment, guaranteeing a smooth and professional user experience.
What data do we collect about visitors (Direct-to-Consumer)?
Build a property database. In addition to customer data, dBooking tracks visit history, purchasing preferences, and geographical origin. This data is crucial for sending targeted offers (e.g., "En Primeur Promo" to your best customers) and retaining wine tourists over time.
Does the system interface with our till management system or ERP?
Yes. Through our open APIs, dBooking can interact with major business management systems to synchronise customer master data or billing data, simplifying administrative and accounting work.