Homecoming
Beyond the Ticket: Integrated management of B2B/B2C flows and ancillary products for international stars.
Traceability of non-SIAE Ancillary Products.
Additional Costs
Real-time Access Control
The Pop Festival That Transforms UmbriaFiere
Homecoming is the festival dedicated to Comics, Arts and Games that transforms every year UmbriaFiere in Bastia Umbra in a lively hub of pop culture.
The event welcomes tens of thousands of fans, exhibitors, and international guests of the calibre of Natalia Tena, Mitsuhiro Arita e Kevin Eastman.
In addition to fair admissions, Umbriacon generates a significant portion of its revenue through exclusive, high-value experiences: autograph sessions, Meet and greet e photo opportunity with the stars.
Managing Passion with Industrial Precision
Umbriacon has to manage every year a Double challengeon the one hand, the reception of tens of thousands of visitors B2C and the management of exhibitors and partners B2B; on the other hand, the sale of VIP services related to international guests.
The central problem was that Ancillary products As autographs, meet & greets and photo-ops are not included in the scope SIAE, but they require the same accounting and operational precision as an official ticket.
Managing them with traditional tools meant disorganised queues, risk of overbooking on limited slots and lack of traceability to measure the profitability of each individual guest.
The organiser was looking for a partner capable of treating every service as a Self-contained and measurable product, with the flexibility to adapt to an ever-changing event.
dTicketing: Every Experience Becomes a Measurable Product
The choice fell on Sovereignty for its ability to treat every service as a Atomic product, with granular management that traditional ticketing systems cannot offer.
For the Ancillary monetisation non-SIAE, and time slots were managed by Domnia Limited slots for photos and autographs with celebrities, eliminating queues and guaranteeing every purchase.
It differentiated access control has allowed us to separately validate entry to the fair and access to the Meet & Greet, with every transaction precisely tracked.
A decisive strength was the approach hardware-agnosticDomnia has been installed on boxes and printers already present, whereas the organiser's handheld devices and smartphones were used for quick scans. Result: no additional infrastructure costs.
Under an’Unique dashboard Sales, both online and on-site, are unified onto a shared warehouse, eliminating the risk of overbooking, and a B2B portal Dedicated for the management of passes and invitations for exhibitors and partners.
Attendance Records and Total Revenue Control
Umbriacon has consolidated its position as Central Italy Leading Event, registering attendance record and, above all, orderly management of premium flows.
The organiser can now measure in detail the profitability of each individual guest and activity, optimising investments and ensuring a seamless experience for thousands of enthusiasts.
Brand leaders choose Domnia to transform customer experience and generate measurable value.
